HEY, I'M MANISH
I work in the founder's office at RevQ, sitting at the intersection of product and GTM, turning messy commerce data into analytics products that enterprise brands actually use to make decisions.
I like owning problems end-to-end: talking to customers, shaping the roadmap, executing the product or feature, and staying close to the feedback that shapes what comes next.
I've made a habit of posting on LinkedIn whenever I spot a genuinely clever product feature in something I'm using, small UX details, growth loops, or a decision that quietly solves a real problem. A few of those posts below.
This new Instamart feature is dangerously smart.
They might have quietly fixed one of quick commerce’s most annoying checkout behaviours.
I can’t even remember the number of times I’ve added something completely random to my cart just because I was ₹40 or ₹30 away from free delivery.
I came for 1 item and somehow left with 4.
Minimum order value was always a clever behavioural hack to push higher AOVs in quick commerce.
But Instamart has now added this flow where if you’re short by some amount, you can just pay the difference and they credit it back to your Swiggy Money wallet for the next order.
Which is honestly a very smart product move, making the user feel much better than being pushed to buy random stuff just to “save” on delivery.
> users don’t feel forced to buy junk
> Swiggy still locks future spending into its ecosystem
Small feature, but one of those UX changes where you immediately feel the difference as a user.
Why didn't BookMyShow think of this?
As someone who watches a lot of movies, my gallery is filled with seat map screenshots.
Open the app → pick seats → screenshot → mark → send →
“Is this okay?” → “No no, a little to the left” → repeat.
It’s always been messy.
I recently noticed this while booking tickets for a movie on District:
Once you select the seats, there’s an option where you can just share the entire layout of the theatre with your seat selection.
It might look like a very minor feature, but it removes real friction from the flow:
• Everyone sees the full layout, not cropped screenshots with missing context
• Cuts the back-and-forth, especially in group decisions
• Reduces confusion around rows or distance and avoids reselecting seats
Earlier, this coordination was happening outside the product.
Now it’s built into it.
Did FirstClub just start a quality war in grocery q-commerce?
That’s what I felt while ordering groceries on Zepto recently.
They’ve launched Real Lens, showing an actual photo of the grocery product along with when the picture was taken.
For groceries, that small detail matters.
Quality shouldn’t be something users hope for after delivery. It should be something they feel assured about before placing the order.
From a product lens, this is clever.
• It reduces hesitation during checkout
• Makes freshness feel real, not promised
• Inventory data becoming user-facing
FirstClub is opening its Clubhouses so customers can walk in and see how quality is maintained.
Zepto is bringing that same transparency inside the app.
🎧Techno & House
I'll drop everything for a good techno or house set. There's nothing like losing myself in a set for a few hours, surrounded by a crowd that gets it exactly the way I do.
🎬Cinema
I'm a genuine cinephile, at the theatre almost every week. There's something about the big screen and a dark room that hasn't gotten old for me yet.
🏋Fitness
Most of my days start or end at the gym. It was never just about how I look, feeling strong changes how I show up in everything else I do.
🍔Food
I'm a foodie through and through, always chasing the next dish or cuisine I haven't tried yet. Half the fun of going somewhere new is figuring out what to eat there.
🏔Travel & Treks
Travel, treks especially, is where I feel most like myself. There's always a next one already on my mind before I've even finished the last.